Welcome to the Culture Club – Why You Can’t Overlook Company Culture
“Become the kind of leader that people would follow voluntarily; even if you had no title or position.” – Brian Tracy
I recently attended a conference with the intent of learning some new skills I could apply to the marketing and branding aspect of business. Some of the most well-known and respected thought leaders in the industry were on hand to discuss personal experiences, offer advice, and discuss trends. The most surprising takeaway, however, was the overwhelming focus on the importance of company culture.
As leaders, we often focus on bottom-line results and motivating our employees to get work done. If we’re on point, we understand the importance of leading by example – the “let’s go” mentality – rather than simply saying “charge” and watching our army from the top of the battlefield, hoping they execute according to plan. But culture is more than that and it plays an important role in retaining your employees. Here are a few ways you can ensure you build a strong company culture.
- Make Employee Success A Top Priority – Your employees want to know you have a vision for how they’ll succeed within your company, and possibly even beyond. Milestones are important, but what’s even more critical is a plan for growth within the organization. A shared vision for success will have a positive impact on your business.
- Understand Strengths – Everyone has weaknesses. Trying to figure out how to change an employee – to overcome weaknesses – typically yields little results. Strengths, on the other hand, can be maximized. When you know your employee’s strengths and what motivates her, you can put her in a better position to succeed. Not sure where to start? Check out some of the assessment tools available – Myers Briggs is one of the most respected. Your employees want to feel the comfort of working towards their strengths, which helps foster positivity. And you’ll see the impact those good vibes can have on the business.
- Foster Loyalty – Your employees want to know you’re in the boat with them. Find opportunities to develop shared experiences in which you’re part of the collective. One Indianapolis agency does an annual 24-hour web development project for a non-profit organization. Every member of the company is involved in the project. The shared experience strengthens the collaborative bonds of the staff and engenders loyalty to the company mission.
How would you define your company culture? Is it positive, negative, or do you even know? Contact us today to learn more about how strengthening company culture can positively impact your business.
One more thing…about that rafting photo…one way I establish a positive culture is by bonding with my team on raft trips.